So, Where Do You Begin? (Not Developing Your App, Promoting it)

If you want to keep your newly designed app from plummeting into the app store’s black hole, you’ll need to have a marketing and monetization plan. Getting seen is a lot different today than what it was a few years ago, when one could simply launch an app without even trying to promote it and it would still have a fair shot of getting noticed by the masses. Today, dozens of new apps are being launched everyday, which makes the competition fierce. This highly competitive environment of the app store means that ideas must be refined in order to achieve maximum success.

Get Your Idea Evaluated

Evaluating anything in which you are not an expert is absurd. So, to make sure your app doesn’t fall through the cracks, try to get the advice of a person who is an expert in a similar niche to the idea behind your iPhone app. An expert will be able to shed some light on how you can improve the app and even make it better, because they have knowledge of the industry.

So, who are these experts? You ask, well, these human beings can be found in three types:

App Marketing Professionals

An iPhone app marketing professional has specialized knowledge of how different apps perform on the app store. Apart from that, they can also give you some insider tips on effective promotional techniques which you can use to promote your app.

iPhone App Developers

Many indie developers are more than happy to help out others who are just starting up. If you humbly approach these folks for advice, they would be happy to take a look at your app.

Personal Connections

Do you know anybody in your community who has created an app of their own? If they’re hot, take them out for lunch, and find out how you can make your app better. Their feedback will be valuable, and even if it’s not, atleast you’ll have something nice to look at. You can also check out great courses like this one.

Open an iOS Developer Account

The only reason you won’t want to be doing this is if you’re okay with the app being published under someone else’s (gasp!) name, company, or brand. Besides that, you will need the Apple Developer license if you want to test your app on an iPhone, iPad or iPod before distributing it to the App Store. So, you need to sign up for a developer account.